Placing Keywords in Your Domain Name May Help to Increase Site Traffic

by;Stacie Leonard volusion.com
Search engines are something to not only be considered, but valued from the very beginning of a site’s creation. Noted by many as the number one place to advertise an online business, search engines and the way in which they work and are used should be an ongoing thought in the mind of an online store builder. Whether on an organic search listing or a pay per click ad, a site appears to be more pertinent to what the user is looking to purchase or acquire information about when the actual domain name includes the keyword being searched for. That keyword will also appear bolded within the domain name, furthering the suggestion of site relevancy and the overall likelihood of a click.

When you work to develop a keyword rich domain name, be creative. Make sure the name is not only relevant, but is one that will be remembered. Start off with a list of the most obvious and valid keywords for your site. Then, focus on the not-so obvious. Also consider the amount of competition each word garners. Last but certainly not least, apply common sense to the equation. Using valid keywords within the domain name will likely garner more clicks to your site. And remember, more clicks often equal more sales!

*Important Note: For branding purposes, choosing a company’s name as the domain name is also an important consideration. You could then create smaller microsites using these keyword rich domain names, leading to your main site.

-Stacie Leonard, Ecommerce Marketing/Copywriting