By: Ian Simpson

More people are discovering the power of affiliate marketing to supplement or even replace their existing income. But there are even more people who would like to have a slice of this exciting world but are unsure exactly what an affiliate program is or what it consists of.

When discussing an affiliate program, it helps to compare it to a traditional networking company where a network of salespeople and distributors are recruited to sell their products to all corners of the globe.

As an example, instead of a company selling directly to their customers it sells products through a series of distributors and salespeople. In turn, the members of this distribution and sales network enjoy a very good living by promoting the products made by others.

In essence, the affiliate programs found on the internet are distribution and sales efforts taken to the online world. The affiliate web site takes the place of the distributor and sales network, and the individual is paid by the seller of the product when a sale is made. Of course there are affiliate programs where physical products have to be shipped but there are also many other affiliate programs where only software or informational products have to be downloaded.

It is easy to understand why this arrangement is so popular, from the point of view of both the merchant and the owner of the web site. The merchant benefits from increased sales and at the same time, does not have to pay for additional advertising and he can expand his network without the need for additional and sometimes expensive advertising. The affiliate on the other hand may not have a product of his own to make money from and selling someone else’s product for a share of the selling price gives him the opportunity to start his own business.

Of course, effort is required on the part of the affiliate to promote his website and the product he is trying to sell. There are many ways that an affiliate program can be promoted. An example would be if the affiliate already has a website and a link added directly to the merchant site. It costs nothing to set up and is very easy to do with a little cut and paste.

All good affiliate programs will have a back office with tools to use and it is always advisable to protect your affiliate links and therefore your commissions, by disguising your links so that they are not chopped off or used by anyone else.

Commissions paid by merchants vary. You can expect anything up to 70% or even more with some affiliate programs, but these will mainly be software downloads. If you go to Clickbank you will find thousands of such programs to promote. With these kinds of commissions, it is easy to see why the promotion of software type programs is such a great way to make money online. At the other end of the scale though some affiliate programs pay a pittance, as low as 1.5% in some cases and you will have to ask yourself if these will be worth the effort.

Affiliate programs are very popular on the internet. If you do not have your own product to sell and you want to have a shot at earning some money on the internet, then affiliate marketing is the way to go. Give a little time, effort and patience and you will be rewarded. So if you’re not already familiar with the concept of affiliate marketing, why not check it out?

by Larry Dotson
1. Participate in chat rooms related to the product you’re reselling. Start a conversation with a person without trying to sell to them. Later on, while you are chatting, mention the product you’re reselling.

2. Create a free ebook with the advertisement and link of your affiliate web site. The subject of the free ebook should draw your target audience to down- load it. Also submit it to some ebook directories.

3. Start your own affiliate program directory. Join a large number of affiliate programs and list them all in a directory format on your web site. Then just advertise your free affiliate program directory.

4. Write your own affiliate program ads. If all the other affiliates use the same ads you do, that does not give you an edge over your competition. Use a different ad to give yourself an advantage over all the other affiliates.

5. Use a personal endorsement ad. Only use one if you’ve actually bought the product or service for the affiliate program. Tell people what kind of benefits and results you’ve received using the product.

6. Advertise the product you’re reselling in your signature file. Use an attention getting headline and a good reason for them to visit your affiliate site. Make sure your sig file doesn’t go over 5 lines.

7. Join a web ring. It should attract the same type of people that would be interested in buying the product you’re reselling. You could also trade links on your own with other related web sites.

8. Participate on web discussion boards. Post your comments, answer other people’s questions, and ask your own questions. Include your affiliate text link under each message you post.

9. Create a free ezine. Use your ezine to advertise the affiliate programs you’ve joined. Submit your ezine to online ezine directories and promote it on your web site.

10. Start a private web site. Use it as a free bonus if people buy the product you resell. You could also allow people to join for free and you could advertise the affiliate program you’ve joined.